Confused about branding your music and how branding in the music industry is different from corporate branding?
In this video you’ll get 3 music branding tips for branding music artists. Branding your band is a similar process, so you can use these tip for band branding as well! To get more advice on building your music business, be sure to subscribe so you are notified when I release a new video.
3 practical steps to clarify your message and create musician branding you love that boldly represents you, your music and your message.
1. Forget about the music.
We get caught up in the sound and genre when we try to brand which leads to overwhelm since we are often writing, performing and recording in multiple genres. Brand around your music genre also backs you into a corner if you should choose to create music of other genres in the future.
2. Make sure musician branding comes from the inside out, not the outside in.
Avoid choosing colors and fonts because they look cool or because other musicians are using them. Before looking for colors and fonts, get your why, your mission and your purpose in order. Once this is done, the rest will come easily.
3. Don’t be vanilla.
Try not to be tempted to lean toward a corporate looking brand and logo because it makes you look professional. In fact, it does the complete opposite and makes you forgettable. Your brand needs to be a supercharged magnet to bring in the right fans and repel the people who won’t like your music or get behind your message. It’s scary to be unique and inevitably, you will face rejection. Be sure to check out this video which will help you deal with haters and rejection.
ABOUT BREE NOBLE
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram