Music Marketing

FEM96 Using Music Video Marketing To Build Your Fan Base with Holly G

music video marketing

As an artist, music video marketing is one of the best tools we have in our marketing arsenal. Whether it’s boosting your crowdfunding campaign or getting more Patreon followers, Holly G of Holly G Studios tells us all about how to create videos to connect to our audience and grow our fanbase. She has just…

FEM95 How To Get Fans To Tell You What They Want To Buy & Experience From You

get fans to tell you what they want

How To Get Fans To Tell You What They Want Using A Survey Surveying your audience is a very important tool to get fans to tell you what they actually want from you. The #1 rule of surveys is…don’t call it a survey. Listen Above or Watch The Video Why To Survey Your Fans Show them that…

FEM94 How The Lack of A Band Marketing Plan Killed This Project Before It Ever Got Off The Ground

band marketing plan

When I was in a band that lacked a band marketing plan, it was detrimental to our success. Started by one woman, the band was already branded and named prior to having any members. The founding woman auditioned and picked two more members, myself being one of them. Although our band had potential, we had no…

FEM92 Facebook for Musicians & How To Use Groups To Advance Your Career

facebook groups for musicians

Facebook for musicians can be a driving force in building a music career. Today’s podcast focuses on the right way to use Facebook groups to build a music career. I created a free group, Female Indie Musician Community which now has approximately 1,650 members and tons of engagement. With so many Facebook groups available, musicians in all locations, especially rural or…

FEM90 Using Music Giveaways To Build Your Fan Base

music giveaways

Using music giveaways is a great way to build your fanbase. Today, we are going to discover how you can build your email list and your social following with contests and music giveaways. The first rule of thumb when creating a giveaway is to make sure you give away things that your audience would really want.…

FEM88: Climbing the iTunes Album Chart with the Help of Their Fans with Sherry-Lynn Lee of 23rd Hour

itunes album chart

Sherry-Lynn Lee knows a thing or two about the iTunes Album Chart. A singer, songwriter and multi-instrumentalist, her album with her jazz pop duo, 23rd Hour, Perfect Strangers, debuted on the iTunes Bestsellers Chart at #22 for new jazz releases and peaked at #10 just a few days later. Hear how she was able to work her…

FEM78 Facebook Ads Vs. Music Promotion Services with Bree Noble

music promotion services, facebook ads for musicians vs pr

When first starting out, Facebook ads can be a great first step in musicians promoting their music. Music promotion services or PR firms should be used when musicians are in the fourth stage of their music career. Fill out the form if you are interested in learning about my strategy in creating Facebook ads. You’ll…

FEM77 How To Build A Fanbase For Your Music by Understanding The Discovery Journey

how to build a fanbase

While setting up a series of Facebook Ads, I think about a journey that fans go on from not knowing who you are to becoming a raving fan. This has led to my ads being structured in a certain way that allows me to build a fanbase. If you are interested in learning more about…

FEM76 Social Media for Musicians & Becoming An Influencer with Malynda Hale

social media for musicians

This week I met up with social justice advocate and singer/songwriter, Malynda Hale. We went over social media for musicians where she gave us some great advice on how to leverage social media to enhance music careers. Advice to Struggling Musicians You have to find the good in the bad Facing challenges makes you figure…

FEM75 Facebook Live for Musicians & Other Ways To Reach New Audiences with April Duran

facebook live for musicians and other ways to reach new audiences

I was so happy to reconnect with April Duran this week. She was one of the first interviews I did back in 2015 when we started this podcast. Since then, she has started her own record label, Raghouse Records and she has been doing huge things to help female artists broaden their horizons in nontraditional…

FEM74 The Lowdown on Musician Headshots with Bree Noble

Musician headshots not something often talked about, after all, we are musicians and not photographers. My latest experience with having headshots taken was by far my most professional so I wanted to share my experience with you. There are many things to look for in finding a photographer and the style of the shoot. Musician…

FEM72 Musician Websites That Attract & Engage Fans with Allison Sharpe of BandZoogle

Musician Websites That Attract & Engage Fans with Allison Sharpe of BandZoogle.

We talked with Allison Sharpe of Bandzoogle and she gave us some valuable tips on building musician websites that will attract and engage your fans. Allison is also a musician so she knows a thing or two about building a musician website. Join the webinar to learn more about musician websites and to start your…

FEM53 Pinterest For Musicians: How To Use Other People’s Content To Get New Fans For Your Music

Pinterest for Musicians

Pinterest For Musicians: Why Have A Presence On Pinterest What are the benefits of using Pinterest for musicians? Pinterest is actually a search engine, although it is well know as a social media site. It is more for images as opposed to videos. In fact, it is the third most popular search engine, after Google…

FEM50 How To Build A Fan Base Starting With 100 True Fans

build a fan base

Why I Built a Fan Base Over the past 2 lessons, we’ve worked through some pretty heavy stuff in relation to building a fan base. I told you about my epic failure with selling my first album. I explained that it was only when I started analyzing the strategies of successful Indie artists that I…

FEM48 How To Sell Songs & Albums Without A Record Label

One time I recorded an album…and no one bought it. OK, I supposed if you count my mom, my dad, my cousins, and a few of my subordinates at work who felt obliged to buy it…then I guess 10 people bought it. I couldn’t figure out what all the successful Indie artists I saw around…

FEM46 How To Build A Fanbase One Fan At A Time with Rachael Sage

  I talk to the artistic Rachael Sage, successful musician and producer, on how to build a fanbase. Rachael is also a dancer, visual and literary artist but is best known for her career in music and founded her own record label. She shares her journey as an Indie singer and songwriter and how she came up  with…

FEM40 Music Publicist Denise Kovalevich on How To Promote Your Music And Be An Event Hustler

I talk with Denise Kovalevich, owner of  DMK Publicity. She is an experienced music publicist with tons of experience in the entertainment industry who shares some great advice and stories and will introduce an amazing tool, Event Hustler, that will help you get paid quickly and easily when selling tickets to events. What Denise Learned…

FEM36 How To Get Fans For Your Music When You’re Uncomfortable with Self-Promotion with Carey Keavy

I talk with Carey Keavy about self-promotion and how to get fans for your music. Her resourcefulness will inspire you. She is a singer and songwriter from Minneapolis who follows her dreams and makes them happen. Discover how her belief in good things to unfold attracted positive things which sparked her music career. Carey’s Secret to Growing…

FEM30 Songs As Business Cards for Musicians with Katey Laurel

business cards for musicians

Katey Laurel talks about being creative in making songs as business cards for musicians.  She shares her amazing DIY experience and learning in growing her music career. We talk about personalized branding and promotion  by utilizing your own music.   Overcoming the Challenges of Being a DIY Musician Earning a part-time income from being a full-time musician Finding inspiration &…

FEM27 Selling 1 Million Albums Through Creative Physical CD Distribution with Lisa Lynne

Lisa Lynne, harpist, composer and multi-instrumentalist, shares how she succeeded in physical CD distribution. She has great tips on generating income from music. Learn how Lisa sold over 1 Million albums! She also believes in giving back her gift as a musician to the community. Revenue Streams and Physical CD Distribution Record sales – has sold over a million…