Music Marketing

FEM179 How To Build Long-Term Relationships With Music Venues with Tara B & Bree Noble

music venues

Tara B shares the tips and tricks she has learned in over 25 years of booking music venues. Her successful strategy focuses on building relationships that lead to bookings and re-bookings. Booking music venues since the age of 15, Tara B made the realization that as long as she wanted to perform live, booking would…

FEM178 Lessons In Music PR with Dawn Jones

music PR

Learn how to implement effective promotion strategies for your brand and music with PRESSED PR founder, Dawn Jones. To have an effective music PR campaign, an independent artist needs to be doing more than just making music. Today we will dive into the promotion of tours, album releases and getting attention with Dawn Jones, of PRESSED…

FEM177 Why You Might Be Resisting Concert Booking & How To Overcome It with Bree Noble & Beth Matthew

concert booking

FIMC Community Manager, Beth Matthew, shares the struggles that held her back from concert booking and the steps she took to break through booking resistance. Concert booking can be nerve wracking for even the most seasoned artists but unfortunately, it’s something we need to work through if we want to share our gifts with the…

FEM176 YouTube Music Promotion & Recording Using Artificial Intelligence with Taryn Southern

youtube music promotion

At just 18 or 19 years old, Taryn Southern knew that if she could learn to use the skills and software to produce and record her own music, she would be less dependent on other people. Youtube music promotion is being used by most artists in today’s world. As an artist and technologist, Taryn Southern…

FEM174 How To Find The Best Virtual Assistant For Musicians with Bree Noble

virtual assistant for musicians

Running your business as a one-woman operation won’t work as your music business grows. Learn how to find a virtual assistant for musicians and what to outsource. Finding a virtual assistant for musicians doesn’t have to be difficult. In fact, it can be as easy as outsourcing some tasks to family and friends who want…

FEM173 Improving Artist And Venue Communication with Carolina Castilla Founder of Massive Act

venue communication

Carolina Castilla, creator of Massive Act, moved from Colombia to Silicon Valley to start her company from scratch, without knowing anyone when she saw a need in the industry. Venue communication can be difficult in the music business so when Founder of Massive Act, Carolina Castilla, noticed a need while working as a promoter, she…

FEM171 Making Music Merch More Profitable with Vanessa Ferrer of Merch Cat

music merch

Vanessa Ferrer , founder of Merch Cat, is an expert when it comes to music merch. With her background in music and business, she created Merch Cat to help musicians leverage this income stream. A successful businesswoman for 15 years, Vanessa Ferrer has managed touring artists and consulted with industry pros. In 2015, she created Merch…

FEM169 The State of Music Business Today with Bree Noble & Rick Barker

music business today

Having been in the music industry for 30 years, Rick Barker knows a thing or two about what works when it comes to being a successful musician. The music business today is ever-changing so I asked Rick Barker to share his thoughts on some of these changes and what that means for musicians in our…

FEM 167 Creating One-Woman Cabaret Theater Shows That “Wow” Audiences with Fiona-Jane Weston

cabaret theater

In our first ever podcast and interview about cabaret theater, Fiona-Jane Weston shares how she has made a career out of producing her one-woman shows. Interestingly, cabaret theater and artists have never been the subject of this podcast so when I met Fiona-Jane Weston in an online class, I jumped at the opportunity to have…

FEM164 Strong Belief In Your Product Makes Marketing Your Music Easier & More Fun with Abigail Rose

marketing your music

Nashville native, Abigail Rose, talks about how she came up through the music business. Not only did she gain a lot of connections, but it helped her figure out who she wanted to be as an artist. Marketing your music can be a daunting task for some musicians, but believing in your product makes it…

FEM146 4 Collaborative Marketing Strategies for Musicians

collaborative marketing

All boats rise with the tide and instead of competing with each other, musicians should find ways to work together to promote their music. Collaborative marketing is a great way for musicians to promote one another’s music and grow email lists and fan bases. Aligning yourself with musicians who have similar genres, work ethics or…

FEM145 Music Giveaway Ideas To Grow Your Fan Base

music giveaway ideas

There is no hard and fast rule on when to have a music giveaway so it’s possible to offer them as often as an artist wants but there has to be a strategy. A music giveaway is a great way to build up your email list, social media following or even to engage with the…

FEM143 Why Building A Musician Email List Is More Important Than Ever Before

musician email list

With 2018 deemed the “year of connection”, musicians are finding email lists more important than ever and focusing less on social media platforms. Some people are rocking their musician email list and some people are resisting it all together. It can be intimidating to figure out what to email about, however, the chance to reach…

FEM136 How To Create A Winning Electronic Press Kit for Musicians

electronic press kit for musicians

Confused about what an electronic press kit for musicians should look like? In this podcast, we talk about who an electronic press kit is for and what to include on it. Creating an electronic press kit for musicians can be daunting but simply having important information scattered on your website isn’t enough. Members of press…

FEM134 Fighting Facebook ZERO: New Facebook Strategies For Musicians

Facebook strategies for musicians

With limited space in the news feeds, Facebook is changing its algorithm once again to deter people from leaving the platform. Here are some quick Facebook strategies for musicians to use to combat this issue and get their posts seen by fans. Advertising and un-engaging posts are causing people to leave Facebook so a new…

FEM120: Marketing Lessons For Musicians From Over 300,000 Downloads of The Women of Substance Music Podcast

music podcast

Time flies when you’re having fun and here at Women of Substance Radio & Podcast, it has been a fun-filled 10 years! With this milestone, I found it appropriate to share the marketing lessons I have learned over the years. A music podcast is about sharing things with other people and gaining traction. Not starting out…

FEM119 How To Promote A Show with Facebook Messenger

how to promote a show

Have you wondered how to promote a show? Facebook Messenger offers a new and fun way to connect with your audience and keep them abreast of upcoming events. Watch and read on to learn how I use Messenger and ManyChat to engage with my audience and grow my business. Today we talk about how to…

FEM115 Using Facebook Messenger To Engage with Music Super Fans

Do you use Facebook Messenger to engage with your music super fans? Today I am demystifying the concept of messenger bots and showing musicians how they can use them to interact with their audience. By now most people have Facebook accounts and now with Facebook Messenger, it’s even easier to stay in contact with almost…

FEM108 How To Write An Engaging Artist or Band Newsletter

band newsletter

Whether you’re writing a one off email or a band newsletter, it can be daunting to fill all that white space. Spoiler alert! You don’t have to! We’ll talk about how to plan your topics, write about them and edit them so you get the most engagement from your band newsletter. This time of year…

FEM105: 10 Ways To Build Your Fan Base Using Facebook Ads

build your fan base

Facebook Ads are, in my opinion, one of the BEST ways to build your fan base by attracting new fans and engaging current fans.  There are several reasons for this including: Facebook is a platform most people log into at least once per day. Your potential fans ARE on Facebook, and ads give you a…