Music Marketing

FEM 167 Creating One-Woman Cabaret Theater Shows That “Wow” Audiences with Fiona-Jane Weston

cabaret theater

In our first ever podcast and interview about cabaret theater, Fiona-Jane Weston shares how she has made a career out of producing her one-woman shows. Interestingly, cabaret theater and artists have never been the subject of this podcast so when I met Fiona-Jane Weston is an online class, I jumped at the opportunity to have…

FEM164 Strong Belief In Your Product Makes Marketing Your Music Easier & More Fun with Abigail Rose

marketing your music

Nashville native, Abigail Rose, talks about how she came up through the music business. Not only did she gain a lot of connections, but it helped her figure out who she wanted to be as an artist. Marketing your music can be a daunting task for some musicians, but believing in your product makes it…

FEM146 4 Collaborative Marketing Strategies for Musicians

collaborative marketing

All boats rise with the tide and instead of competing with each other, musicians should find ways to work together to promote their music. Collaborative marketing is a great way for musicians to promote one another’s music and grow email lists and fan bases. Aligning yourself with musicians who have similar genres, work ethics or…

FEM145 Music Giveaway Ideas To Grow Your Fan Base

music giveaway ideas

There is no hard and fast rule on when to have a music giveaway so it’s possible to offer them as often as an artist wants but there has to be a strategy. A music giveaway is a great way to build up your email list, social media following or even to engage with the…

FEM143 Why Building A Musician Email List Is More Important Than Ever Before

musician email list

With 2018 deemed the “year of connection”, musicians are finding email lists more important than ever and focusing less on social media platforms. Some people are rocking their musician email list and some people are resisting it all together. It can be intimidating to figure out what to email about, however, the chance to reach…

FEM136 How To Create A Winning Electronic Press Kit for Musicians

electronic press kit for musicians

Confused about what an electronic press kit for musicians should look like? In this podcast, we talk about who an electronic press kit is for and what to include on it. Creating an electronic press kit for musicians can be daunting but simply having important information scattered on your website isn’t enough. Members of press…

FEM134 Fighting Facebook ZERO: New Facebook Strategies For Musicians

Facebook strategies for musicians

With limited space in the news feeds, Facebook is changing its algorithm once again to deter people from leaving the platform. Here are some quick Facebook strategies for musicians to use to combat this issue and get their posts seen by fans. Advertising and un-engaging posts are causing people to leave Facebook so a new…

FEM120: Marketing Lessons For Musicians From Over 300,000 Downloads of The Women of Substance Music Podcast

music podcast

Time flies when you’re having fun and here at Women of Substance Radio & Podcast, it has been a fun-filled 10 years! With this milestone, I found it appropriate to share the marketing lessons I have learned over the years. A music podcast is about sharing things with other people and gaining traction. Not starting out…

FEM119 How To Promote A Show with Facebook Messenger

how to promote a show

Have you wondered how to promote a show? Facebook Messenger offers a new and fun way to connect with your audience and keep them abreast of upcoming events. Watch and read on to learn how I use Messenger and ManyChat to engage with my audience and grow my business. Today we talk about how to…

FEM115 Using Facebook Messenger To Engage with Music Super Fans

Do you use Facebook Messenger to engage with your music super fans? Today I am demystifying the concept of messenger bots and showing musicians how they can use them to interact with their audience. By now most people have Facebook accounts and now with Facebook Messenger, it’s even easier to stay in contact with almost…

FEM108 How To Write An Engaging Artist or Band Newsletter

band newsletter

Whether you’re writing a one off email or a band newsletter, it can be daunting to fill all that white space. Spoiler alert! You don’t have to! We’ll talk about how to plan your topics, write about them and edit them so you get the most engagement from your band newsletter. This time of year…

FEM105: 10 Ways To Build Your Fan Base Using Facebook Ads

build your fan base

Facebook Ads are, in my opinion, one of the BEST ways to build your fan base by attracting new fans and engaging current fans.  There are several reasons for this including: Facebook is a platform most people log into at least once per day. Your potential fans ARE on Facebook, and ads give you a…

FEM96 Using Music Video Marketing To Build Your Fan Base with Holly G

music video marketing

As an artist, music video marketing is one of the best tools we have in our marketing arsenal. Whether it’s boosting your crowdfunding campaign or getting more Patreon followers, Holly G of Holly G Studios tells us all about how to create videos to connect to our audience and grow our fanbase. She has just…

FEM95 How To Get Fans To Tell You What They Want To Buy & Experience From You

get fans to tell you what they want

How To Get Fans To Tell You What They Want Using A Survey Surveying your audience is a very important tool to get fans to tell you what they actually want from you. The #1 rule of surveys is…don’t call it a survey. Listen Above or Watch The Video Why To Survey Your Fans Show them that…

FEM94 How The Lack of A Band Marketing Plan Killed This Project Before It Ever Got Off The Ground

band marketing plan

When I was in a band that lacked a band marketing plan, it was detrimental to our success. Started by one woman, the band was already branded and named prior to having any members. The founding woman auditioned and picked two more members, myself being one of them. Although our band had potential, we had no…

FEM92 Facebook for Musicians & How To Use Groups To Advance Your Career

facebook groups for musicians

Facebook for musicians can be a driving force in building a music career. Today’s podcast focuses on the right way to use Facebook groups to build a music career. I created a free group, Female Indie Musician Community which now has approximately 1,650 members and tons of engagement. With so many Facebook groups available, musicians in all locations, especially rural or…

FEM90 Using Music Giveaways To Build Your Fan Base

music giveaways

Using music giveaways is a great way to build your fanbase. Today, we are going to discover how you can build your email list and your social following with contests and music giveaways. The first rule of thumb when creating a giveaway is to make sure you give away things that your audience would really want.…

FEM88: Climbing the iTunes Album Chart with the Help of Their Fans with Sherry-Lynn Lee of 23rd Hour

itunes album chart

Sherry-Lynn Lee knows a thing or two about the iTunes Album Chart. A singer, songwriter and multi-instrumentalist, her album with her jazz pop duo, 23rd Hour, Perfect Strangers, debuted on the iTunes Bestsellers Chart at #22 for new jazz releases and peaked at #10 just a few days later. Hear how she was able to work her…

FEM78 Facebook Ads Vs. Music Promotion Services with Bree Noble

music promotion services, facebook ads for musicians vs pr

When first starting out, Facebook ads can be a great first step in musicians promoting their music. Music promotion services or PR firms should be used when musicians are in the fourth stage of their music career. Fill out the form if you are interested in learning about my strategy in creating Facebook ads. You’ll…

FEM77 How To Build A Fanbase For Your Music by Understanding The Discovery Journey

how to build a fanbase

While setting up a series of Facebook Ads, I think about a journey that fans go on from not knowing who you are to becoming a raving fan. This has led to my ads being structured in a certain way that allows me to build a fanbase. If you are interested in learning more about…