FEM115 Using Facebook Messenger To Engage with Music Super Fans

Do you use Facebook Messenger to engage with your music super fans? Today I am demystifying the concept of messenger bots and showing musicians how they can use them to interact with their audience. By now most people have Facebook... Read More

FEM108 How To Write An Engaging Artist or Band Newsletter

Whether you’re writing a one off email or a band newsletter, it can be daunting to fill all that white space. Spoiler alert! You don’t have to! We’ll talk about how to plan your topics, write about them and edit... Read More

FEM95 How To Get Fans To Tell You What They Want To Buy & Experience From You

How To Get Fans To Tell You What They Want Using A Survey Surveying your audience is a very important tool to get fans to tell you what they actually want from you. The #1 rule of surveys is…don’t call it a... Read More

FEM94 How The Lack of A Band Marketing Plan Killed This Project Before It Ever Got Off The Ground

When I was in a band that lacked a band marketing plan, it was detrimental to our success. Started by one woman, the band was already branded and named prior to having any members. The founding woman auditioned and picked two... Read More

FEM88: Climbing the iTunes Album Chart with the Help of Their Fans with Sherry-Lynn Lee of 23rd Hour

Sherry-Lynn Lee knows a thing or two about the iTunes Album Chart. A singer, songwriter and multi-instrumentalist, her album with her jazz pop duo, 23rd Hour, Perfect Strangers, debuted on the iTunes Bestsellers Chart at #22 for new jazz releases and peaked... Read More

FEM77 How To Build A Fanbase For Your Music by Understanding The Discovery Journey

While setting up a series of Facebook Ads, I think about a journey that fans go on from not knowing who you are to becoming a raving fan. This has led to my ads being structured in a certain way... Read More

FEM74 The Lowdown on Musician Headshots

Musician headshots are not something often talked about. After all, we are musicians and not photographers. My latest experience with having headshots taken was by far my most professional so I wanted to share my experience with you. There are... Read More

FEM72 Musician Websites That Attract & Engage Fans with Allison Sharpe of BandZoogle

We talked with Allison Sharpe of Bandzoogle and she gave us some valuable tips on building musician websites that will attract and engage your fans. Allison is also a musician so she knows a thing or two about building a... Read More

FEM50 How To Build A Fan Base Starting With 100 True Fans

Why I Built a Fan Base Over the past 2 lessons, we’ve worked through some pretty heavy stuff in relation to building a fan base. I told you about my epic failure with selling my first album. I explained that... Read More

FEM48 How To Sell Songs & Albums Without A Record Label

One time I recorded an album…and no one bought it. OK, I supposed if you count my mom, my dad, my cousins, and a few of my subordinates at work who felt obliged to buy it…then I guess 10 people... Read More