FEM171 Making Music Merch More Profitable with Vanessa Ferrer

Vanessa Ferrer , founder of Merch Cat, is an expert when it comes to music merch. With her background in music and business, she created Merch Cat to help musicians leverage this income stream. A successful businesswoman for 15 years, Vanessa... Read More

FEM169 The State of Music Business Today with Bree Noble & Rick Barker

Having been in the music industry for 30 years, Rick Barker knows a thing or two about what works when it comes to being a successful musician. The music business today is ever-changing so I asked Rick Barker to share... Read More

FEM 167 Creating One-Woman Cabaret Theater Shows That “Wow” Audiences with Fiona-Jane Weston

In our first ever podcast and interview about cabaret theater, Fiona-Jane Weston shares how she has made a career out of producing her one-woman shows. Interestingly, cabaret theater and artists have never been the subject of this podcast so when... Read More

FEM164 Strong Belief In Your Product Makes Marketing Your Music Easier & More Fun with Abigail Rose

Nashville native, Abigail Rose, talks about how she came up through the music business. Not only did she gain a lot of connections, but it helped her figure out who she wanted to be as an artist. Marketing your music... Read More

FEM146 4 Collaborative Marketing Strategies for Musicians

All boats rise with the tide and instead of competing with each other, musicians should find ways to work together to promote their music. Collaborative marketing is a great way for musicians to promote one another’s music and grow email... Read More

FEM145 Music Giveaway Ideas To Grow Your Fan Base

There is no hard and fast rule on when to have a music giveaway so it’s possible to offer them as often as an artist wants but there has to be a strategy. A music giveaway is a great way... Read More

FEM143 Why Building A Musician Email List Is More Important Than Ever Before

With 2018 deemed the “year of connection”, musicians are finding email lists more important than ever and focusing less on social media platforms. Some people are rocking their musician email list and some people are resisting it all together. It... Read More

FEM136 How To Create A Winning Electronic Press Kit for Musicians

Confused about what an electronic press kit for musicians should look like? In this podcast, we talk about who an electronic press kit is for and what to include on it. Creating an electronic press kit for musicians can be... Read More

FEM120: Marketing Lessons For Musicians From Over 300,000 Downloads of The Women of Substance Music Podcast

Time flies when you’re having fun and here at Women of Substance Radio & Podcast, it has been a fun-filled 10 years! With this milestone, I found it appropriate to share the marketing lessons I have learned over the years. A... Read More

FEM115 Using Facebook Messenger To Engage with Music Super Fans

Do you use Facebook Messenger to engage with your music super fans? Today I am demystifying the concept of messenger bots and showing musicians how they can use them to interact with their audience. By now most people have Facebook... Read More