FEM36 How To Get Fans For Your Music When You’re Uncomfortable with Self-Promotion with Carey Keavy
I talk with Carey Keavy about self-promotion and how to get fans for your music. Her resourcefulness will inspire you. She is a singer and songwriter from Minneapolis who follows her dreams and makes them happen. Discover how her belief in good things to unfold attracted positive things which sparked her music career.
Carey’s Secret to Growing Her Email List at Shows
- Using text marketing rather than an email signup list
- Creating a moment to emotionally engage her audience first
- Asking the audience to text a keyword in exchange for a download
- Getting a 60-70% audience conversion rate
Benefits of Making Her Music Easily Accessible Online
- Connecting with a superfan that helped fund her first EP
- Things started rolling once she had an EP
- Using Bandzoogle, Noisetrade, and Jango to promote her music
- Using free download codes as a marketing tool
Getting comfortable marketing her music
- Finding a marketing approach that didn’t feel creepy or salesy
- Using text keywords to segment her text list by city
- Using texts to form relationships with fans
- Understanding that people expect to be put on a list in exchange for “free” music downloads
The Twin Cities Music Scene
- Community that supports the arts
- Networking opportunities when sharing the bill with other musicians
- Vibrant original live music scene
- Pushing herself to reach the goal of booking into next level clubs
Text Opt-In Company
Connect With Carey
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTunes
Give us a review on iTunes to be entered to win a month of Female Musician Academy.
Listen onSoundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
ABOUT HOST BREE NOBLE
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
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