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FEM178 Lessons In Music PR with Dawn Jones

music PR

Learn how to implement effective promotion strategies for your brand and music with PRESSED PR founder, Dawn Jones. To have an effective music PR campaign, an independent artist needs to be doing more than just making music. Today we will dive into the promotion of tours, album releases and getting attention with Dawn Jones, of PRESSED…

FEM173 Live Venue & Artist Communication with Carolina Castilla

venue communication

Carolina Castilla, creator of Massive Act, moved from Colombia to Silicon Valley to start her company from scratch, without knowing anyone when she saw a need in the industry. Her mission is to improve live venue & artist communication. Live venue communication with artists can be difficult in the music business so when Founder of…

FEM171 Making Music Merch More Profitable with Vanessa Ferrer

music merch

Vanessa Ferrer , founder of Merch Cat, is an expert when it comes to music merch. With her background in music and business, she created Merch Cat to help musicians leverage this income stream. A successful businesswoman for 15 years, Vanessa Ferrer has managed touring artists and consulted with industry pros. In 2015, she created Merch…

FEM146 4 Collaborative Marketing Strategies for Musicians

collaborative marketing

All boats rise with the tide and instead of competing with each other, musicians should find ways to work together to promote their music. Collaborative marketing is a great way for musicians to promote one another’s music and grow email lists and fan bases. Aligning yourself with musicians who have similar genres, work ethics or…

FEM145 Music Giveaway Ideas To Grow Your Fan Base

music giveaway ideas

There is no hard and fast rule on when to have a music giveaway so it’s possible to offer them as often as an artist wants but there has to be a strategy. A music giveaway is a great way to build up your email list, social media following or even to engage with the…

FEM143 Why Building A Musician Email List Is More Important Than Ever Before

musician email list

With 2018 deemed the “year of connection”, musicians are finding email lists more important than ever and focusing less on social media platforms. Some people are rocking their musician email list and some people are resisting it all together. It can be intimidating to figure out what to email about, however, the chance to reach…

FEM136 How To Create A Winning Electronic Press Kit for Musicians

electronic press kit for musicians

Confused about what an electronic press kit for musicians should look like? In this podcast, we talk about who an electronic press kit is for and what to include on it. Creating an electronic press kit for musicians can be daunting but simply having important information scattered on your website isn’t enough. Members of press…

FEM115 Using Facebook Messenger To Engage with Music Super Fans

Do you use Facebook Messenger to engage with your music super fans? Today I am demystifying the concept of messenger bots and showing musicians how they can use them to interact with their audience. By now most people have Facebook accounts and now with Facebook Messenger, it’s even easier to stay in contact with almost…

FEM108 How To Write An Engaging Artist or Band Newsletter

band newsletter

Whether you’re writing a one off email or a band newsletter, it can be daunting to fill all that white space. Spoiler alert! You don’t have to! We’ll talk about how to plan your topics, write about them and edit them so you get the most engagement from your band newsletter. This time of year…

FEM74 The Lowdown on Musician Headshots

Musician headshots are not something often talked about. After all, we are musicians and not photographers. My latest experience with having headshots taken was by far my most professional so I wanted to share my experience with you. There are many things to look for in finding a photographer and the style of the shoot.…