Global Co-Chair of Membership for Women In Music, Cassandra Kubinski, shares her tips and tricks on how to build a music career and how she stays grounded in her life.
For musicians looking to build a music career, Cassandra Kubinksi brings tons of knowledge to the table. As a Profitable Musician Summit guest, back in May, Cassandra talked about crowdfunding. She is focused on helping women in music and shares some great insight on a time when she wanted to quit pursuing her music career and what she did to turn that around. As a singer/songwriter, Cassandra has released 6 albums, including Holiday Magic and Onward and has recorded and performed alongside Goo Goo Dolls, 1o,ooo Maniacs, Lady Gaga and more. She is also a certified yoga instructor and uses her yoga practice to ground her and keep her aligned in her music career.
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How to Build A Music Career: Overcoming Struggles
- Put structures and practices in place to help keep grounded in a rounded life
- Opened herself to spiritual guidance to determine her next step when everything else was falling apart
- Made a list of projects that were the most fun, where she made the most money, and looked at where those intersected to determine next steps
- Discovered that she enjoyed doing more jingle and voice over work
- Success doesn’t necessarily look the way you thought it would
- Back off and listen internally to what the right moves are for your career instead of pounding on what you think you’re “supposed” to be doing.
Selecting Music Projects to Pursue
- Projects she was excited to work on
- People she was excited to work with
- Potential results
- Listen to your gut when choosing collaboration partners and people you hire
- Do the work that lights you up
PR and publicity
- Set a timer to two minutes to craft your own clear and compelling pitch
- Ask for what you want
- “If you’re willing to put in the time and energy to formulate a compelling and professional approach, you can approach those outlets (media) yourself. You don’t have to go through a third party.”
- Most times we’ve already decided that someone will tell us “no” so that we can be right.
- We’re actually scared of what’s going to happen when people say “yes”.
- Mentally prepare yourself for someone to say “yes.”
Crowd Funding Tips
- Make your crowd fund about exclusive access
- People want a behind the scenes look at your creative process
- Don’t expect social media to do the work for you
- Do reach out personally to people to be involved in your project
- Read Crowdstart by Ariel Hyatt
- Global Co-Chair of Membership for Women In Music
- You need to value your talent. This is an internal shift.
- Creating conversations around #breakyourboundaries
ABOUT HOST BREE NOBLE
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram