FEM52 Releasing “Message Music” That Connects with Your Audience with Audrey Callahan

using message music to connect to your audience

I talk to Audrey Callahan, musician and entrepreneur, about releasing Message Music and how it connected with her fans. She talks about how she followed her passion in music and how she started seeing loyal fans and income follow. Audrey emphasizes giving life to music and songs by sharing meaningful messages. She is also the creator of the Ultimate Entertainer Workshop.

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hurt-not-to-do-music-squareStrategy for Releasing Individual Songs v. EP

  • Crafting a message around each song
  • Creating a launch plan for each song
  • Creating a hashtag for each single
  • Allowing each song to be special rather than getting lost on an EP

Building a Loyal Fanbase

  • Growing a fanbase with each song launch campaign
  • Starting a dialogue with fans for each song campaign
  • Differentiating herself as an artist by sharing things other than music
  • Using fan pictures to create her song album cover

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Treating Music as a Business

  • Using her personal mission statement as a gauge to judge future project involvement
  • The importance of staying aligned with your mission
  • Meeting deadlines
  • Incorporating “day job” skills into marketing her music 

Creating The Ultimate Entertainer Workshop

  • Filling a void in the marketplace
  • Testing Proof of Concept before creating the workshop
  • The importance of incorporating storytelling into your performance
  • Learning to run a workshop while not physically being there

Connect With Audrey Callahan

Audreymusic.com

Get Audrey’s New Single: Write Your Own Story

The Ultimate Entertainer Workshop: Dancingsinger.com

Clothing Line: Spiritwarriorshop.com

Book Recommendations:

The Four Agreements

Seven Habits of Highly Effective People

RESOURCES

Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTunes
Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson

ABOUT HOST BREE NOBLE

Bree Noble Female Entrepreneur MusicianBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic

 

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